Buyer Beware

You just purchased a new leather chair... or did you. There has been a growing market in selling Bycast Leather instead of a true top grain leather. It makes me want to scream. Bycast is not leather. It is vinyl with a few leather fibers glued to the back of it.
That isn't fare to the customer who doesn't know the difference and is trusting the salesman to know what they are talking about. It also isn't right that the salesman can claim ignorance. My money is made through you salesmen and I also put my trust in you. I understand that stores need to make a profit, we all do, but you have to understand Bycast will only last a year or two at best. Then the coating starts to crack and break.
That loyal customer instead of feeling the love for his/her new furniture is now mad, angry and will never shop at your store again. We want customers to be loyal. We want them to tell other customers about us in a positive way. We want them to come back... Happy.
So I write this blog urging store owners and salesmen to make the customer aware of what they are buying and to shout a warning as loud as I can to customers. BEWARE!